Ciento Once Editorial (One Hundred Eleven Publishing) is a small editorial company with an alternative distribution concept. The books are displayed in selected shops as well as bus terminals. They are affordable and accessible.
Based on those characteristics I developed a minimalistic but highly recognizable identity with vibrant and powerful brand colors.
The logo was designed for the purpose of being put on the spine of the books. The number 111, which is the name of the publishing company, becomes the brand icon. By turning the number 90° to the left, it also looks like the capital letter E which is short for editorial.
Art direction & design