The Kulturhaus Helferei is a historic building in the heart of Zurich. Formerly the home of employees of the Grossmünster (the city’s famous landmark) and later residency of Huldrych Zwingli (leader of the Reformation in Switzerland), in more recent history it became a place for progress and transformation based on cultural exchange. It hosts a variety of events; theater plays, concerts, readings, talks and parties.
I used only the two main colors of the Visual Identity and adapted the circle — an element of the logo — to create a pattern. The label maintains the look and feel of the Kulturhaus Helferei, but stands out as an individual creation.
Art direction & design