Degaia brand design by Sandra Staub
 

Degaia

Brand design for an online shop of natural care products.

Client: Degaia

Degaia is a small Swiss online shop focussing on natural and holistic beauty care. They reached out to me in order to redesign their brand.

It was of paramount importance that the logo contained the Greek goddess and personification of the earth Gaia. The client previously used a representation of Gaia as a tree-like woman they wanted to conserve if possible. I re-designed the icon for a modern, chic look.

Degaia_ToteBag_Mockup_01.jpg
Degaia_Icons_01.jpg

Credits

 

Art direction
Sandra Staub

Imagery
Anja Buntschu

Illustration
Sandra Staub

 
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